Sunday, March 30, 2008

And Now A Word From Our Sponsor (Phonin' It In...)

When I was a kid, I found mail away figures to be both exotic luxury items, as well as a royal pain in the ass. True, if you were the only kid on the block who owned one of these exclusive rarities, you not only had bragging rights beyond description, as well as the envy of all your young friends. However, the processes involved in the aquisition of most mail aways were a royal pain in the ass; clipping ans saving proofs of purchase, finding the correct promotional cardbacks, begging your mother to buy you a postage stamp.

More than a few of these so-called "exclusives" ended up in regular circulation anyway. Case in point, G.I. Joe's Sgt. Slaughter phone in figure and mail away The Empire Strikes Back Bossk.

In 1986, thanks to Chicago's superbowl 20 win, this 300 pound tub of goo's likeness was everywhere. Even G.I. Joe ended up enlisting his fat self and handing him a pigskin shaped morning star to help defend freedom from the tyranny of Cobra...


One of the many figures that ended up being regularly released was Sgt. Slaughter, who was packaged along with his very own "Tripple T" Tank. I liked this figure a hell of a lot more than the Fridge...



Even the Go-Bots would get in on the mail away action...



Everyone loves bounty hunters...



The Grand Daddy of all mail away offers; The Star Wars "Early Bird" offer was little more than an empty package purchased at your local toy store that served as a sort of lay-away certificate for soon-to-be released Star Wars figures. In 1977 Star Wars had been such a suprise hit that Kenner hadn't dreamed of the high demand for the toys and, with supplies short, offered children these instead...


No comments: